Retail & Storefront

Street-facing retail flagship

A film screen bonded to existing shop glass, keeping the interior visible during trading and turning the frontage into a moving brand surface after dark.

Reference project. Client details, location and final project data are available on request.

Application: Retail & Storefront
Format: XLC Film Series
Environment: Existing glass, street level
Site type: Street-level shopfront
Suggested viewing: 3–8 m from the pavement
Service route: Front service from inside the shop

The challenge

The storefront had a single glazed frontage with no space for a cabinet frame. The brand wanted motion at street level without blocking the window display or reducing daylight.

Why this format

Film was selected over a framed transparent panel because the shopfront had no depth for a cabinet and the brand wanted the glass to stay visually open during the day.

Pixel pitch: P4–8
Transparency: 65%
Brightness: 5,000 nits
IP rating: IP43

The approach

Surveyed the glass build and confirmed a film panel layout that follows the existing mullions.
Routed power and signal through the head detail to keep the frame line clean.
Set a content brief for short, high-contrast loops that read from across the street.

Result

The glazing stays open during trading hours and becomes the main brand surface at night. Film sections can be replaced without removing the shopfront.

Integration plan

The physical interface between the screen, the building and the service route decides how the installation performs after handover.

Panel layout follows the existing mullions and glass joints.
Power and signal are routed through the head detail to keep the frame line clean.
The controller sits inside the shop, away from the window display.